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| Sumita Pawar |
The prestigious FAW Group commemorated its 70th anniversary in style with groundbreaking art-automotive fusion, merging Bestune with the world of art. Bestune’s entire range of cars and SUVs was transformed with Artistic design. Headlining the event was Bestune’s flagship SUV, the T99, beautifully transformed through the world of Arabic calligraphy by Rubab Zahra. Rubab captured the essence of Bestune using phrases such as “Drive your Senses” and “Start a new Journey”.
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A huge mural painted live during the event by the talented artist Snehita dominated the Bestune showroom. The mural, creatively concepted by Magzoid Magazine reflects on FAWs seventy years of progress. From becoming the first to mass produce vehicles in China to producing over four million high ends cars, trucks and buses annually, FAW are now one of the world’s largest vehicle manufacturers and listed as a Fortune 500 company. Al Khalid Auto, the authorized distributor of Bestune in the UAE and Kuwait introduced the brand to the UAE in 2021 and has showrooms on the Sheikh Zayed Road and in Business Bay as well as a new facility in Abu Dhabi. Further plans to expand will be seen during 2024.
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Andrew Squires CEO of Al Khalid Auto commented “This is a true milestone for Bestune and FAW as it marks seventy years of manufacturing excellence. I am thrilled that we have been able to express our history of design lead vehicles meeting the needs of the masses through the world of art.”
Al Khalid Auto is dedicated to it’s customers and strives to deliver customer delight at every moment as embodied by it’s slogan “passionate about people”.
“We remain committed to bring exciting new Bestune products to the UAE market over the next two years and look forward to serving our customers with not just the best vehicles but the best in after sales care as well.” Said Squires
This artistic showcase was well attended and blended the realms of art and the automotive design heritage of Bestune and the FAW Group to highlight the brand’s commitment to excellence.