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BEYOND Developments has secured a landmark agreement to become the Official Real Estate Partner of Ascot Racecourse and Royal Ascot across all 26 racing fixtures, marking a significant cultural bridge between British tradition and Middle East enterprise.
The partnership unites Ascot's enduring legacy with BEYOND, a pioneering development company established in Dubai, where equestrian culture forms an integral part of the emirate's heritage. This collaboration spans the entire racing calendar, with particular emphasis on the globally renowned Royal Ascot meeting.
Felicity Barnard, Chief Executive of Ascot Racecourse, expressed enthusiasm about the alliance."We are thrilled to welcome BEYOND as an Official Partner. It's very much a natural fit for both brands, with our focus on quality and luxury. We're excited to work with BEYOND across our global network and on our race days throughout the year, and I'm sure that racegoers will be impressed by their activation at Royal Ascot."he said.
Adil Taqi, Chief Executive Officer of BEYOND Developments, emphasised the symbolic significance of the partnership."It is an honour to join the Ascot family as an Official Partner. This collaboration represents our commitment to connecting cultures through vision, heritage, and thoughtfulness. Horses have long symbolised grace, strength, and forward motion, values deeply embedded in the culture of the UAE and echoed in how we approach progress and bold expression. In many ways, this partnership is a reflection of shared ideals shaped by legacy and driven by purpose."he emphasized.
Operating under the OMNIYAT Group umbrella, BEYOND represents Dubai's evolving real estate sector, focusing on waterfront developments that blend refined design with contemporary lifestyle concepts. The company will showcase its vision of modern UAE living to the international audience attending Royal Ascot 2025.
The partnership positions BEYOND to reach Royal Ascot's global audience of over 650 million households, whilst connecting with more than 300,000 racegoers attending the prestigious five-day meeting. This collaboration reflects the growing international appeal of British racing's premier social and sporting occasion, continuing to attract partners from across the globe seeking association with one of the world's most celebrated racing festivals.